SOULSTICE FESTIVAL
A concept winter music festival
2021 | Branding & Advertisement Class
BRANDING | PACKAGING | UX DESIGN
Soulstice is a concept for a winter music festival held in South Lake Tahoe. It is held annually on the weekend closest to the Winter Solstice. With 50+ performers, the music played covers multiple genres and gathers a wide audience. It mainly consists of Hip Hop, Rock, EDM, and indie music. The festival is designed to draw an attendance of an estimated 20-30k guests at the outdoor venue. Soulstice guests should experience a creative, eccentric, vivid, trustworthy, and unique festival.