LEGAL MARINARA

A concept mobile pizza and cannabis store

2022 | Advanced Graphic Design Class

BRANDING | PACKAGING | MARKETING

Legal marinara is a truck that sells pizza by the slice and legal marijuana. The branding is meant to be friendly, welcoming, homely, and retro. The color palette was chosen to appeal to both sides of the target customers. The pizza mascot is meant to be welcoming and recognizable so that it is immediately associated with the brand. The truck design and packaging are designed to be retro and inviting, but also reputable and professional. The advertisement designs are meant to be cheeky and visually consistent.