BELGIAN WAFFLE RIDE

A rebrand of the iconic and unique cycling event 

2023 | Advanced Graphic Design Class

BRANDING | MARKETING | SOCIAL MEDIA | UX DESIGN

The Belgian Waffle Ride is a recurring bike race event where riders endure 100+ mile on-road and off-road courses. Attendees can be found enjoying all-you-can-eat Belgian Waffles and watching the race. This rebrand gives BWR an updated branding system that builds on their existing brand identity, optimizing it across all outlets of the BWR brand.